In Southeast Asia since 1962

About Us

Rotavation or rotary tilling describe the soil cultivating technique invented by A.C.Howard - implements manufactured by Howard Malaysia, primarily for paddy soil preparation.

In 1922, Australian agricultural engineer A.C. HOWARD invented a mechanical rotary hoe, and named it: "ROTAVATOR"i.e. HOWARDs ingenuous trade name, which is claimed to be one of the longest words that spells the same, backwards as forwards (palindrome).

As rotavators gained world-wide popularity for seedbed preparation, headquarters were shifted to England and production facilities were established also in other European countries. In 1985 the HOWARD Group was acquired by the Danish Thrige Agro Group (now HOWARD A/S), by which time there were also HOWARD associate companies in South Africa, Brazil, Malaysia and USA. In December 2000 the HOWARD Group became a member of Kongskilde Industries, Soroe, Denmark.

HOWARD Malaysia was established in 1962 as a trading company by a retired planter, who wanted to introduce rotavation to Southeast Asian farmers. In 1976 it was converted to a manufacturing company, in joint venture ownership between the HOWARD Group and Malaysian National Farmers Association (NAFAS). During this period, HOWARD played its role in assisting local farmers convert from manual to mechanical soil cultivation. Malaysian paddy farmers have today practically fully mechanized their field work, and are in this respect considered pioneers in Southeast Asia.

Over the years, HOWARD Malaysia has diversified its product range to cater also for palm oil plantations, turf-care and road maintenance, besides its traditional soil preparation implements for paddy farmers.

The factory is located in Rawang, 35km North of Malaysia's capital: Kuala Lumpur. Its machines are distributed by over 200 dealers throughout Southeast Asia.


Key components are sourced from world-class specialist manufacturers (gearboxes, blades, chains,universal drive shafts, bearings, etc.) to be integrated into the various implement designs. Fabrication, assemblyand testing is carried out to strict quality standards (lSO, UKAS, CE). HOWARD's standard product range comprises 17 different implement models, in a total of 46 different variations and working widths – to match any brand of tractorin anyhorse power range.


Each implement comes with a detailed Component Chart, identifying all assembly parts. The accompanying Owner's Manual describes lubrication and serviceschedule, and gives guidelines for tractor-mounting and general operation of the Machine. Manuals are in English, but can also be made available in other languages.


HOWARD implements are designed for simple and easy maintenance. Wear & tear spare parts are described in a special price list, to enable users to hold a limited stock, and thereby minimize machine down-time. Parts are easily identified from the exploded view drawings in the Manual, and are also download able from the PARTS listing on this web-site. HOWARD spares are assured available at least 8 years after date of machine purchase. A picking rate of over 98% has been continuously achieved by HOWARD's Parts Department, since the Introduction of this benchmark fifteen years ago.


HOWARD implements are available through over 200 Authorized Dealers in Southeast Asia. HOWARD or its Dealers can provide commissioning and field back-up service if required.